Multimedia is the way to go. People like seeing videos, listening to podcasts and reading. Some prefer one over the other. I personally would rather read, but recommend using all three to capture the largest audience. I know my sister is not terribly excited about reading, but if I posted some audio weekly, she would visit the blog. It also keeps things interesting if you get to see a live person or visual presentation. It also puts a face to the person blogging and makes them a little more real.
From my own personal experiences, I’ve learned that people will return to blog sites to see what is new, so updating is vital to the success of a blog. A friend of mine had lofty weight loss goals. She started a blog to become accountable about what she ate. She posted her weight loss goals on her blog. Her food choices were listed the first two days. They were great. A week passed without any update to her blog and guess what, she gained weight. While blogging daily can be tiresome, a daily habit keeps you on track. If you think someone is counting on content being there to read, you want to make sure that it is there for them. Don’t lose readers because you were too lazy to update. Keep your readers coming back for more and you increase your opportunity for moneymaking.
Updating daily can be difficult. Some people tend to get writers block easily. Keep in mind that the content does not have to be your own. If you find someone else has posted some amazing video or audio, add a link to it. It will enhance your credibility as an expert in your field when you recognize others in the industry. Make sure you set goals to keep your blog fresh with multimedia, interesting and updated.
